Series of illustrations about 'brand personality'

Illustrated series of digital pictures for ImagiBrand's blog (social media agency in Seattle, WA) about 'The 5 Key Dimensions of Brand Personality'. “Some consumers are highly influenced by social media branding which reflects brand personalities that are consistent with their own self-concept." Each of my illustrations represents different attribute that each brand should have: competence, sophistication, toughness, sincerity and excitement. It is shown as a ImagiBrand’s mascot - Chuck Norris boston terrier. See here: www.imagibrand.com/5-key-demensions-brand-personality/

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